Technical SEO
Canonicals and pagination that agree
Category pages, filters and page=2 need one coherent story for crawlers.
Why canonicals and pagination that agree matters
Category pages, filters and page=2 need one coherent story for crawlers. This note is written for operators and teams shipping technical seo work — not for keyword quotas.
Practical approach
- Start from users, data and ownership — not a tool demo
- Document decisions so the next release does not invent process again
- Measure what changed after ship, then iterate
If you want help applying this on a live site, talk to MavenSteps about technical seo delivery scoped to your catalog, stack and team.
If this article named a problem you already have
Bring the URL and the platform. We can talk about Magento, Shopify, Next.js or the SEO layer without turning the conversation into a ranking promise.