Collection architecture
Which categories deserve unique pages.
Ecommerce SEO
Ecommerce SEO for category, product and filter pages
Stores live on collection and product templates. We set indexation policy for facets, strengthen category content and fix duplicate product issues — without promising #1 rankings.
Fit
Problems this work is meant to solve
- 01
Every filter URL indexed
Facet sprawl wastes crawl budget. Policy comes before more content.
- 02
Thin category copy cloned across the tree
Collection templates need unique intent, not the same paragraph with a city name swapped.
- 03
Product duplicates from variants and feeds
Without indexation rules, Google indexes the wrong URL and paid traffic lands on the wrong one too.
Search Engine Optimization
What the engagement covers
01 02 Product indexation rules
Variants, out-of-stock and duplicates.
03 Internal linking for merchandising
Hubs that support commercial URLs.
Section 01
How we approach ecommerce seo
Category, product and faceted navigation SEO for Magento, Shopify and custom stores. Work is scoped around your channels, audience and measurement — not a generic monthly package with the same deliverables for every client.
- Discovery on goals, audience and current funnel
- Channel and creative strategy tied to the website and offer
- Implementation with clear ownership of assets and tracking
- Reporting that explains what changed, not only vanity metrics
Section 02
Who this is for
Teams that already sell a real product or service and need marketing that can be measured against leads, pipeline or ecommerce revenue. We do not promise rankings, virality or a fixed cost-per-lead.
Related services
Search Engine Optimization
SEO Overview
Search strategy covering research, on-page work, technical health and content priorities — without ranking guarantees.
Search Engine Optimization
SEO Audit Services
Structured technical, on-page and content audits with prioritised fixes — not a 100-page PDF dump.
Search Engine Optimization
Conversion Rate Optimization
CRO for landing pages and funnels — hypothesis, tests and UX changes that improve conversion without dark patterns.
Related coverage
More pages on this topic
We keep separate URLs for package overviews and deeper programmes — more content for searchers, clearer scopes for you.
Next step
Need help with ecommerce seo?
Share your current site or product goals. We will say whether this service fits, or point you to a related programme — without ranking or AI-overview guarantees.