Magento 2 modernization
Multi-brand Magento catalog brought back under merchandising control
A multi-brand retailer had a Magento 2 estate where category rules lived in theme overrides. We moved catalog logic back into attributes, modules and admin, then repaired the listing templates that were failing Core Web Vitals.
Challenge
Merchandisers could not create a collection without a developer. Layered navigation had been customized until upgrades were postponed. Product listing pages were heavy enough that paid traffic was paying for a slow grid.
Approach
- Inventory of modules, preferences and theme overrides touching catalog and layered navigation
- Attribute and category model that merchandisers could use without XML changes
- Listing template work: image strategy, query cost, script budget
- Canonical and facet policy so filters stopped generating an unbounded index
Outcome
Category changes returned to the admin. Listing templates became light enough to measure in the field. The upgrade path was no longer blocked by catalog customizations.
Related services: Magento · Ecommerce Performance · Ecommerce SEO
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