Collection architecture
Which categories deserve unique copy, unique internal links and indexation.
Ecommerce SEO
Ecommerce SEO for category, product and faceted pages
Stores live or die on collection and product templates. Ecommerce SEO is the policy for which of those URLs should rank, which should be consolidated, and how internal links should point at the pages that make money.
Fit
Problems this work is meant to solve
- 01
Every filter combination is indexable
Color, size and price filters create thousands of near-duplicate Magento or Shopify URLs. Shoppers need the filters; search engines need a subset. That subset has to be designed.
- 02
Product pages with no unique information
Manufacturer copy syndicated across the internet will not differentiate a SKU. We can fix indexation; we cannot invent product knowledge your team does not have.
What the engagement covers
01 02 Product indexation
Out-of-stock, duplicate and variant URL rules that match how you sell.
03 Faceted navigation policy
Canonical, noindex or parameter handling for Magento layered navigation and Shopify filter apps.
04 Internal linking for merchandising
Related products, hub categories and content that supports commercial URLs.
Section 01
Magento and Shopify need different SEO controls
Magento gives you layered navigation, store views and powerful canonical mistakes. Shopify gives you tags, automated collections and app-generated URLs. The principles are the same; the implementation is not. We work in the platform you have, or as part of a migration so redirects are not an afterthought.
- Magento: catalog URL suffixes, category product canonicals, sitemap generation, robots for search and layered URLs
- Shopify: canonical tags on collections, robots for filtered views, metafields for unique product content
- Both: structured data that matches price and availability on the page
Common questions
Questions we are actually asked
How do you handle faceted navigation for SEO?
Faceted navigation is useful for shoppers and dangerous for indexation. We define which filter combinations deserve indexable landing pages, which should be canonicalized or noindexed, and how internal links should point to the pages you actually want ranked. Leaving every filter crawlable is how duplicate catalogs appear.
What is technical SEO?
Technical SEO is the work that decides whether search engines can crawl, understand and index the site you actually shipped. It covers robots rules, sitemaps, canonicals, status codes, JavaScript rendering, site architecture, structured data and Core Web Vitals. It does not replace content, but content cannot compensate for a site that is blocked, duplicated or too slow to use.
Can you migrate an existing ecommerce website?
Yes. Migrations usually include catalog and customer data, URL redirects, checkout parity, payment and shipping methods, and a plan for SEO so organic landing pages are not discarded. Magento-to-Shopify, Shopify-to-Magento and replatforms onto a headless storefront are all possible; the risk is in data and redirects, not in the theme.
Do you guarantee search engine rankings?
No. Rankings depend on the site, the market, competitors and changes at the search engine. We work on crawlability, content structure, internal linking, performance and ecommerce information architecture — the parts we can control. Anyone selling a guaranteed position is selling something they do not own.
Related services
Technical SEO
Crawlability, indexation, canonicals, structured data, site architecture, JavaScript SEO, sitemaps, robots and Core Web Vitals.
SEO
Research, on-page SEO, internal linking and content structure for businesses with a real website — without ranking guarantees.
Magento
Magento 2 development, customization, upgrades, checkout, extensions and performance for complex catalogs.
Shopify
Shopify store development, theme customization, integrations, migrations and optimization for Shopify and Shopify Plus.
Ecommerce Performance
Store speed work: TTFB, listing pages, checkout weight, third-party scripts and Core Web Vitals on Magento and Shopify.
Digital Marketing
Organic growth work tied to the website: SEO, technical SEO, ecommerce SEO, site structure and performance.
Related coverage
More pages on this topic
We keep separate URLs for package overviews and deeper programmes — more content for searchers, clearer scopes for you.
Next step
Need ecommerce seo on a live site or a new build?
Share the current URL, platform and the problem you can already see. We will say if this service is the right next step.