Search intent and IA
Mapping queries to service, industry and article templates so pages are not competing with each other.
SEO
SEO services for websites that already have something true to say
SEO here is research, on-page work, internal linking and the content structure that matches search intent. We do not sell positions. We make it possible for Magento stores, Shopify catalogs and business sites to be understood.
Fit
Problems this work is meant to solve
- 01
Keyword lists without templates
If every service page shares the same H1 pattern and three identical sections, no amount of “optimization” will differentiate them. SEO has to change the page design.
- 02
Blog volume as a strategy
Publishing weekly filler around a weak service IA wastes crawl budget. We would rather have fewer, better service and resource pages that internal links can support.
What the engagement covers
01 02 On-page SEO
Titles, descriptions, headings, media alternatives and copy that a human can finish.
03 Internal linking
Contextual links from pillar pages to Magento, Shopify, Next.js and SEO children — not a footer dump.
04 Content collaboration
Briefs and structure for your subject-matter experts, instead of replacing them with generic agency prose.
Section 01
How this relates to technical and ecommerce SEO
This page is the on-page and IA layer. Technical SEO covers crawl, indexation, canonicals, sitemaps, structured data and JavaScript. Ecommerce SEO covers product, category and facet problems that only stores have. Most serious engagements use more than one layer.
Common questions
Questions we are actually asked
Do you guarantee search engine rankings?
No. Rankings depend on the site, the market, competitors and changes at the search engine. We work on crawlability, content structure, internal linking, performance and ecommerce information architecture — the parts we can control. Anyone selling a guaranteed position is selling something they do not own.
What is technical SEO?
Technical SEO is the work that decides whether search engines can crawl, understand and index the site you actually shipped. It covers robots rules, sitemaps, canonicals, status codes, JavaScript rendering, site architecture, structured data and Core Web Vitals. It does not replace content, but content cannot compensate for a site that is blocked, duplicated or too slow to use.
Do you write content as well as build the website?
We structure pages, metadata, internal links and templates so content can rank. Service and article copy can live as structured content or in a CMS — the templates stay the same. For client projects we can collaborate with your team or a writer; we do not replace subject-matter knowledge with generic website filler.
Why is website performance important for SEO?
Slow pages waste crawl budget, increase bounce on mobile, and fail Core Web Vitals thresholds that Google uses as quality signals. On ecommerce sites, performance also changes conversion: shoppers abandon heavy category and checkout templates. Speed work is both an SEO and a revenue task.
Related services
Technical SEO
Crawlability, indexation, canonicals, structured data, site architecture, JavaScript SEO, sitemaps, robots and Core Web Vitals.
Ecommerce SEO
Category architecture, product indexation, faceted navigation, duplicate content and internal linking for Magento and Shopify.
Digital Marketing
Organic growth work tied to the website: SEO, technical SEO, ecommerce SEO, site structure and performance.
Performance Optimization
Render path, assets, caching, third-party tags and Core Web Vitals for business websites and marketing stacks.
Web Development
Business websites, portals and frontend applications — including rebuilds — with Next.js, React and technical SEO foundations.
Related coverage
More pages on this topic
We keep separate URLs for package overviews and deeper programmes — more content for searchers, clearer scopes for you.
Next step
Need seo on a live site or a new build?
Share the current URL, platform and the problem you can already see. We will say if this service is the right next step.