Crawlability and robots
robots.txt, crawl directives and the difference between blocking a crawler and hiding a page from the index.
Technical SEO
Technical SEO for crawl, indexation and the site you actually shipped
Technical SEO is the engineering of discoverability: can a crawler reach the right URLs, understand them, and keep a clean index? We work on Magento, Shopify and JavaScript frontends where those questions are not theoretical.
Fit
Problems this work is meant to solve
- 01
Index bloat
Parameter URLs, search pages, faceted navigation and paginated duplicates inflate the index until the pages you care about are crawled less. This is a configuration problem, not a content shortage.
- 02
JavaScript-only meaning
If product names, prices or primary copy appear only after client rendering, some crawlers and many users will see an empty shell. Rendering strategy is a technical SEO decision.
What the engagement covers
01 02 Indexation and canonicals
Status codes, noindex, canonicals and pagination policy that match the IA.
03 Site architecture and internal linking
Depth, hubs and crawl paths so important templates are not orphans.
04 Structured data
Organization, Service, Breadcrumb, FAQ, Article and Product markup that matches visible content — never fake reviews.
05 Sitemaps and log-informed crawling
XML sitemaps that list the URLs you want, and diagnosis when Google disagrees.
06 Core Web Vitals and JS SEO
Render path, hydration cost and whether important content exists in the HTML.
Section 01
The technical errors we actually look for
- Soft 404s and redirect chains from an old Magento or WordPress estate
- Canonicals that point at filtered or session URLs
- XML sitemaps that include noindex or non-200 URLs
- hreflang or store-view mistakes on multi-site Magento
- Duplicate title/description templates across hundreds of products
- Blocked assets that prevent rendering
- Accordion or tab content missing from the DOM
Fixes often land in Magento modules, Shopify theme Liquid, or Next.js metadata — which is why this service sits next to development rather than in a slide-only audit.
Section 02
What technical SEO cannot do
It cannot invent expertise on a thin service page. It cannot outrank a better catalog if your products are unpublished. It cannot promise a position. It can stop the site from fighting the crawler. Content and digital PR remain separate disciplines.
Common questions
Questions we are actually asked
What is technical SEO?
Technical SEO is the work that decides whether search engines can crawl, understand and index the site you actually shipped. It covers robots rules, sitemaps, canonicals, status codes, JavaScript rendering, site architecture, structured data and Core Web Vitals. It does not replace content, but content cannot compensate for a site that is blocked, duplicated or too slow to use.
Why is website performance important for SEO?
Slow pages waste crawl budget, increase bounce on mobile, and fail Core Web Vitals thresholds that Google uses as quality signals. On ecommerce sites, performance also changes conversion: shoppers abandon heavy category and checkout templates. Speed work is both an SEO and a revenue task.
How do you handle faceted navigation for SEO?
Faceted navigation is useful for shoppers and dangerous for indexation. We define which filter combinations deserve indexable landing pages, which should be canonicalized or noindexed, and how internal links should point to the pages you actually want ranked. Leaving every filter crawlable is how duplicate catalogs appear.
What are Core Web Vitals in practical terms?
Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift describe whether the main content appears promptly, whether the page responds quickly, and whether the layout jumps while loading. On stores, LCP is often a product image or hero; INP suffers from heavy JavaScript; CLS comes from late-loading banners and fonts.
Do you guarantee search engine rankings?
No. Rankings depend on the site, the market, competitors and changes at the search engine. We work on crawlability, content structure, internal linking, performance and ecommerce information architecture — the parts we can control. Anyone selling a guaranteed position is selling something they do not own.
Related services
SEO
Research, on-page SEO, internal linking and content structure for businesses with a real website — without ranking guarantees.
Ecommerce SEO
Category architecture, product indexation, faceted navigation, duplicate content and internal linking for Magento and Shopify.
Performance Optimization
Render path, assets, caching, third-party tags and Core Web Vitals for business websites and marketing stacks.
Next.js
Next.js App Router development for marketing sites, headless storefronts and web apps that need SEO control and predictable rendering.
Magento
Magento 2 development, customization, upgrades, checkout, extensions and performance for complex catalogs.
Digital Marketing
Organic growth work tied to the website: SEO, technical SEO, ecommerce SEO, site structure and performance.
Related coverage
More pages on this topic
We keep separate URLs for package overviews and deeper programmes — more content for searchers, clearer scopes for you.
Next step
Need technical seo on a live site or a new build?
Share the current URL, platform and the problem you can already see. We will say if this service is the right next step.