Information architecture
URL design, navigation, breadcrumbs and content types that match search intent.
Custom websites
Custom web development when a template would flatten the business
Some sites are not a theme with five inner pages. They have authenticated areas, unusual IA, multi-brand routing or integrations that a purchased template will only hide. We design the architecture first, then implement it in Next.js and React.
Fit
Problems this work is meant to solve
- 01
IA that was reverse-engineered from a theme
If every service is a clone of the same section stack, users and search engines cannot tell pages apart. Custom work starts with the outline of the site, not the hero.
What the engagement covers
01 02 Authenticated and mixed sites
Public marketing pages plus logged-in tools without forcing the whole site into a SPA.
03 Integration-heavy frontends
Search, booking, product data and CRM connected with explicit error and empty states.
04 Long-lived codebases
Folder structure, types and content sources that can later swap static files for a CMS.
Section 01
Built so content can later come from an API
This website itself is a demonstration of that idea: services, FAQs, articles and SEO live in typed modules. The UI does not care whether the next source is a CMS. Client projects that will need an admin later should be structured the same way from the first release.
Common questions
Questions we are actually asked
Can an existing website be rebuilt using Next.js?
Yes, when the current site is limited by a page builder, an aging CMS theme or a frontend that cannot meet performance and SEO requirements. A Next.js rebuild still needs a content model, redirects and a rendering strategy. It is not automatically faster — it is faster when templates, data fetching and third-party scripts are designed that way.
Who owns the code and the store after the project?
You should. Magento code, Shopify themes and Next.js repositories are delivered so your team or a later partner can continue the work. We do not lock operational control behind an unowned app or a theme that only we can edit.
When should we not rebuild the website?
If the platform still fits, the catalog is sound and the problems are concentrated in theme weight, a few modules or content structure, a targeted fix is cheaper than a rebuild. Rebuilds are justified when the architecture cannot meet SEO, performance or operating requirements even after cleanup.
Related services
Web Development
Business websites, portals and frontend applications — including rebuilds — with Next.js, React and technical SEO foundations.
Next.js
Next.js App Router development for marketing sites, headless storefronts and web apps that need SEO control and predictable rendering.
React
React interfaces, design systems, dashboards and storefront components that remain maintainable as product requirements change.
Website Maintenance
Dependency updates, content changes, monitoring and production fixes for Next.js, React and business websites.
SEO
Research, on-page SEO, internal linking and content structure for businesses with a real website — without ranking guarantees.
Related coverage
More pages on this topic
We keep separate URLs for package overviews and deeper programmes — more content for searchers, clearer scopes for you.
Next step
Need custom web development on a live site or a new build?
Share the current URL, platform and the problem you can already see. We will say if this service is the right next step.